This strain is forcing high energy costs on European companies which in turn will inevitably affect imports from Europe and the companies buying them as prices soar to accommodate energy costs. What could this mean for business owners enmeshed in globalization? Well, if you’re importing from Europe or doing business with anyone in the EU, expect higher trade prices as European companies are attempting to offset the cost of rising energy, especially if Russia puts embargos on their oil.
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We have discussed the social and cultural Factors before, but make sure you know what the literacy rate is and the average educational level in the country? If you are selling to or your product is designed for the middle class, make sure there actually is a middle class that would support your product?
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Culture is very important in business and has an impact on the strategic direction of business. Culture influences management, decisions and all business functions from accounting to production. Don’t just think in terms of the national culture but also in business think of meetings, negotiation, formalities, social media use, internships and work placements hierarchy.
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It’s your responsibility to monitor trademark registrations that might conflict with your registered mark. An intellectual property attorney or trademark monitoring services can help this process.
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