Expanding into new territory is an exciting venture, but not without its risks. Before consideration of globalization, you should have a trustworthy International Attorney on retainer to ensure smooth transition. In partnership with your attorney, there are three critical points of action that will help you to avoid any catastrophes in the process…
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Culture is very important in business and has an impact on the strategic direction of business. Culture influences management, decisions and all business functions from accounting to production. Don’t just think in terms of the national culture but also in business think of meetings, negotiation, formalities, social media use, internships and work placements hierarchy.
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When I think of how to begin the negotiation of a contract in a different culture, I first want to make sure that I know something about the culture. Generally, how 85% of the people act, think, and behave. "What is important to them? " I ask myself. Inevitably, I read about the culture, the history, talk to people who have done business in the culture and most definitely go to visit the place when possible.
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In the real business world, intellectual property is everywhere. People and businesses know what their brand is, but not always how to protect it in Cyberspace or internationally. A brand, which normally will be in the form of a logo, can be words or pictures in a certain font, color or color scheme. The brand associates the business with a feeling style or sound.
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